Optimizing the App Store creative for Tandem Diabetes

Client

FTX

Year

2021-2022

Services

Graphic Design
UI Design

Channel

Apple App Store
Google Play

Enjoy the freedom to be in the know.

With the ASO team at NP Digital, I led the creative direction for updating the app screenshots across the Apple App Store and Google Play for the T:Connect app.

The goal of these screenshots was to increase brand awareness in the app stores and humanizing the diabetes app using Tandem’s strong brand photography.

Teal 900

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Teal 700

#00556B

Teal 500

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