I lead the design direction to highlight the brand value propositions and campaign promotions across app stores.




2021 - 2023


Content Strategy


NP Digital

Apple App Store Mockup

Since 2021 my team at NP Digital has been helping to increase conversions for the all-in-one banking app.

The creative strategy was to include a promotion to entice conversion, while also creating a narrative for what the user can expect from a user experience standpoint. Working closely with legal, compliance, and brand teams, I proposed a design layout to incorporate the brand narrative alongside necessary legal copy.

Previous designs placed disclaimer text more prominently, adding creative limitations. Collaborations with legal teams allowed us to consolidate disclaimers and legal text to other areas and remove them where possible for conciseness and increased negative space.







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