I lead the design direction to highlight the brand value propositions and campaign promotions across app stores.

Client

SoFi

Years

2021 - 2023

Services

Content Strategy
Design
Development

Team

NP Digital

Apple App Store Mockup

Since 2021 my team at NP Digital has been helping to increase conversions for the all-in-one banking app.

The creative strategy was to include a promotion to entice conversion, while also creating a narrative for what the user can expect from a user experience standpoint. Working closely with legal, compliance, and brand teams, I proposed a design layout to incorporate the brand narrative alongside necessary legal copy.

Previous designs placed disclaimer text more prominently, adding creative limitations. Collaborations with legal teams allowed us to consolidate disclaimers and legal text to other areas and remove them where possible for conciseness and increased negative space.

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Headlines:

Larsseit

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0

Disclaimers:

TT Norms

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages.