A new life of better health.

Healthy skin isn’t just about looking good in photos. Troubled skin can affect everything – how you feel, how you move, how you relate to others. Not taking care of you skin regularly can increase the risk of skin cancer, and premature aging.

Georgette is a paramedical esthetician who takes pride in her meticulous eye for detail and her holistic approach to skin care.

I was engaged to design, brand and position Georgette within the field of skincare. We worked closely together to understand her current clientele, obstacles within the beauty and skincare industry and the opportunities in effectively communicating the message at hand.

I created a brand identity that is equally sophisticated, approachable and human by harmonizing language and artistic elements in our messaging. A simplified color palette and intimate photography adds a personal touch to the overall brand.

Print Collateral

Georgette has a hands-on approach when consulting her patients, a series of door hanger cards, gift cards and information booklets have been created to assist both esthetician and client in customizing the right skincare plan.

Website + Social

I created an online presence that is clean, approachable and personal. An online hub for skincare information that establishes a dialogue between Georgette and the audience. I introduced her to a CRM platform to manage her clients in an online portal that implements seamlessly into her website.