Designing the landing page experience to complement an ad running at Super Bowl LVI.
Client
FTX
Year
2022
Services
Creative Direction
Design
Development
This project was one of those projects that felt career-making in the moment as it was happening.
FTX collaborated with my team at NP Digital to create the follow-through to their 2022 Super Bowl campaign with Larry David. With collaboration with our paid media team, I spearheaded the layout and mocking up the final landing page across the phases for users to complete the sweepstakes entry.
The sweepstakes included giving away cryptocurrency based on the time that the FTX ad ran during the big game. From there users were notified of their winnings on social media.
