Designing paid media assets to accompany FTX's campaign at the 2022 Formula 1 race in Miami, FL.
Client
FTX
Year
2022
Services
Creative Direction
Design
Let's ride at F1 in Miami.
FTX collaborated with my team at NP Digital to implement paid media creative for awareness of their campaign supporting ‘FTX Off the Grid’. I was in charge of creating assets across Meta, TikTok, and Reddit.
The campaign ran the weeks leading up to the race as well as in a geolocation campaign around the racetrack on race weekend.
