Optimizing the FTX brand in the app stores
Client
FTX
Year
2021-2022
Services
Graphic Design
UI Design
Channel
Apple App Store
Google Play
Buy your first crypto in less than 3 minutes.
With the ASO team at NP Digital, I led the creative direction for updating the app screenshots across the Apple App Store and Google Play. At the time the app branding matched the former name “Blockfolio”.
My first design increased app downloads by 1,400% over the previous screenshots. When we introduced the F1 partnership into the screenshots with Mercedes-AMG, downloads increased by another 30%.
Teal 900
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Teal 700
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Teal 500
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