Optimizing the FTX brand in the app stores

Client

FTX

Year

2021-2022

Services

Graphic Design
UI Design

Channel

Apple App Store
Google Play

Buy your first crypto in less than 3 minutes.

With the ASO team at NP Digital, I led the creative direction for updating the app screenshots across the Apple App Store and Google Play. At the time the app branding matched the former name “Blockfolio”.

My first design increased app downloads by 1,400% over the previous screenshots. When we introduced the F1 partnership into the screenshots with Mercedes-AMG, downloads increased by another 30%.

Teal 900

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Teal 700

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Teal 500

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