FTX

I led the creative direction for updating the app screenshots across the Apple App Store and Google Play for the former crypto exchange FTX. App conversions increased 141% initially over the previous screenshots. When we introduced the F1 partnership into the screenshots with Mercedes-AMG, downloads increased by another 30% over a 14-day test. I spearheaded the user experience design for the landing page that accompanied FTX’s 2022 Super Bowl sweepstakes campaign with Larry David. The sweepstakes included giving away cryptocurrency based on the time that the FTX ad ran during the big game. From there users were notified of their winnings on social media. Finally, FTX collaborated with my team to implement paid media creative for awareness of their campaign supporting ‘FTX Off the Grid’ at the Formula 1 race in Miami. I was in charge of creating assets across Meta, TikTok, and Reddit. The campaign ran the weeks leading up to the race as well as in a geolocation campaign around the racetrack on race weekend.